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Research papers

To serve them all our days

The financial service industry is moving towards a more consumer, rather than product-led, orientation, with the philosophy of good service now becoming increasingly important. However, in this expanding area of market research the facilitator and...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Kate Willis, Amanda Keech
June 15, 1988
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Citation

Willis and Keech (1988a, June 15). To serve them all our days. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/to-serve-them-all-our-days